The success of Adidas and Adidas Outlet Stores was paved by a very colorful and sometimes tragic history. The company started out as a wash kitchen- based shoe manufacturing business established by Adolf "Adi" Dassler after the World War I. His brother Rudolf "Rudi" Dassler partnered with him in 1924 and named it Gebrüder Dassler Schuhfabrik or Dassler Brothers Shoe Factory. The brother's business prospered despite problems with electricity supplies in their town and the Dassler brothers have to use pedal power to make their equipments work.
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